Sustainability is the signature of modern
excellence
I’m Alberto Monzonís Comes. I partner with ambitious brands to align sustainability with what makes them iconic. Together, we pursue Premium Sustainability.
I'M INTERESTED.avif)
I’m Alberto Monzonís Comes. I partner with ambitious brands to align sustainability with what makes them iconic. Together, we pursue Premium Sustainability.
I'M INTERESTED
Developing the concept
I didn’t define Premium Sustainability from the outset.
I discovered it, through a decade of working alongside some of Europe’s most respected brands, stepping inside their challenges, and seeing what excellence really requires. Let me tell you my story.
PwC Experiencie
I began my career at PwC, one of the world’s leading professional services firms. There, I was immersed in the core pillars of sustainability: strategy, management, reporting and communication.
I worked hand in hand with some of the most recognised companies on the planet. It was a place to learn from the best, and a unique opportunity to understand how complex organisations operate and evolve.
From Consultant to Guide
After years of high-level consulting, I decided to take a different path. I became an independent professional, and one of my first clients was a family-owned company preparing for its IPO. They had the knowledge, they had the resources, but something was missing: a unifying vision and the right structures to turn sustainability into a structured driver of brand value.
That was a turning point. They didn’t need a consultant focused on an specific project. They needed someone who could see the whole picture, connect the dots, and guide the organisation forward. That’s when I stopped acting as a consultant, and began leading as a Corporate Sustainability Guide.
Developing Premium Sustainability
Not long after, I joined ESADE, one of Europe’s top business schools, as a mentor for executive leaders navigating the sustainability transition.
There, I saw a clear difference between two types of companies: Compliers, who treat sustainability as a requirement, and Icons, who use it to elevate their brand, forge deep emotional connections, and evolve without losing what makes them timeless. Working with these Icons, I was drawn into the questions that truly define their journey:
How can sustainability enhance what makes us iconic?
How do we change without diluting who we are?
How do we turn our values into tangible advantage, without compromise?
As I worked through these questions with them, a pattern began to emerge. Those early solutions became the foundation of what I would later call Premium Sustainability.
The Six Commitments
of Premium Sustainability
Reaching Premium Sustainability has been a process shaped by years of asking myself the same question.
What does it take to make sustainability truly exceptional?
The ability to turn sustainability into competitive advantage
Sustainability becomes a strategic ally of the brand, strengthening what makes it trusted, distinctive, and valuable.
It fuels growth, protects margins, attracts high-value Clients, and enhances brand equity.
Sustainability at the heart of leadership
A culture that brings sustainability to life
The value of sustainability is made visible: communicated with clarity, ambition, and evidence.
That shared understanding becomes a force: people believe in it, act on it, and bring it to life across the business.
Products and models that reflect your values
Sustainability is built into what the brand offers, as an expression of what the company stands for.
When its products and business model reflect its values, the brand becomes unmistakable.
The power to make people feel it
Sustainability becomes part of the story the brand tells.
It inspires, connects, and amplifies what makes the brand instantly recognisable and deeply felt.
The courage to play the long game
Balancing short-term success with long-term legacy is what defines enduring brands.Sustainability becomes part of that legacy.
SUCCESS STORIES
In Their Words
Much of my work happens behind the scenes, and many of the companies I support require full confidentiality. But a few of the leaders I’ve worked with have generously agreed to share their perspective. Here are some of their words.
Here are some of their words.
APPROACH
The Way I Work
My work starts where ambition meets complexity.
I help leadership teams translate sustainability into something powerful, actionable, and fully aligned with what makes their brand iconic.
That means applying the principles of Premium Sustainability to elevate one or more of the company’s core dimensions:
Leadership
Strategy
Implementation
Reporting
Engagement
aligned and aware
that drives distinction
with focus and fluency
that builds credibility
that creates emotional connection
SERVICES
Choose the model that fits your stage, your needs, and your ambition
A one-to-one, standalone session designed for leaders who want clarity on a specific challenge. Each session is supported by a tailored pre-read and requires prior reflection, so we can go deep and be effective.
Often used to prepare for high-stakes meetings, stakeholder negotiations or complex decision points.
A one-day workshop with your leadership team to align perspectives and extract high-value business actions around sustainability, ready to be implemented.
A long-term advisory partnership in which I support your leadership and core teams across the most relevant initiatives. Ideal for long-term evolution.
A temporary in-house role to lead or support sustainability from within — ideal for times of transformation, acceleration, or transition.
A consultant manages projects. I help steer companies. My approach is integrated, but not executive (unless you choose the Signature model).Let me give you a concrete example: a double materiality assessment.A consultant might deliver it as a turnkey project. In a Conseil-style engagement, I would help you decide whether to run it internally or externally (and with whom), and support your implementation team to extract maximum value from the process. Whereas the consultant focuses on that one project, I help you develop other key areas in parallel.
Premium Sustainability is designed for brands that aim for excellence and see sustainability as part of that ambition. Most often, these are groups with premium or luxury brands, but that is not the deciding factor.
Privée and Atelier are designed as one-off engagements. Conseil and Signature are longer-term by nature, with an average duration between six months and one year.
Integration. Conseil is an advisory service, structured as a retainer. Signature is an interim-style service that includes representation and team leadership functions.
Yes, if the role requires it.
Conseil and Signature are designed to include follow-up and adaptation based on results, identifying and removing obstacles along the way.
I hold a degree in Environmental Science, complemented by business administration training. I’ve also studied sustainability management at Yale and hold the CFA ESG Investing Certificate. My ongoing education includes topics such as strategy, governance design, communication, and marketing. I also stay up to date with the technical and regulatory aspects of Corporate Sustainability.
Yes, I work regularly with listed companies, like Puig, Cabka and Almirall. I have also worked with investment funds, being able to see the picture from the other side.
I usually work with multinational companies headquartered in the European Union.
Privée is delivered exclusively remotely. The rest of the services include an in-person component but are only available within Europe.
I work alone. I don’t delegate my services to support staff (no junior consultants involved)
I work in English and Spanish.
Alberto Monzonís Comes
Based in Europe – available remotely & in person
