Strategic exposure at the highest level

At PwC, one of the world’s top professional services firms, I led sustainability projects for some of the most recognised and demanding brands in Europe — working on ESG strategy, reporting, communications and market positioning.

It showed me what excellence looks like from within, and what brands need to stay relevant, respected, and ahead.

The journey to Premium Sustainability

My path has been shaped by one question:

Experience from within

As an interim advisor, I’ve stepped inside leading companies to drive change — embedding sustainability into governance, strategy and day-to-day decisions.

Being embedded in-house gave me what no external perspective can offer:

how priorities are set, how trade-offs are made, and how transformation actually happens.

Mentorship and influence

At ESADE, one of Europe’s top business schools, I mentored executive leaders as they explored their role in the sustainability transition.

It gave me a privileged vantage point into the questions, tensions, and ambitions that define sustainability at leadership level.

More than teaching, it was a space for dialogue — a place to challenge perspectives, exchange real-world experience, and understand how change takes root at the top.

A multidisciplinary lens

I’ve always believed that sustainability becomes truly strategic when it speaks the language of business, brand, and value. That belief led me to build a foundation in environmental science, deepen it with business administration, and expand it through advanced training — from Yale’s program in sustainability management to ESG investing with the CFA Institute.

Each step has added a new layer of understanding: systems, leadership, finance, and reputation.

My learning hasn’t stopped, and never will. Staying relevant means staying curious, especially when working with brands that set the pace.

And the journey continues.

Premium Sustainability is not a method. It’s a mindset — one I keep refining, alongside the remarkable brands I have the privilege to work with.

That question has shaped more than ten years of work — and it continues to push me forward, guiding every step I’ve taken across firms, industries, and disciplines.

What does it take to make sustainability truly exceptional?